Wednesday 17 July 2013

Rumor has it



Rumor has it that Andy Murray and his girlfriend Kim Sears could be the new face of Burberry!  Is it coincidence that he has been seen wearing the label twice in one week- shock, horror!?  First sighting was at the Wimbledon champions ball and then again when meeting David Cameron at number 10 Downing Street.  Okay, so this could just be people talking, but it would not be a complete surprise if the brand were to take on this couple as their new faces; in previous campaigns couples such as Sienna Miller and fiancé Tom Sturridge have been used, as have Cara Delevigne and Eddie Redmayne- Burberry loves an attractive couple!


It seems Burberry have cottoned that men and women are attracted to labels where they can relate to a ‘real’ and attractive couple, particularly if they have a high public profile.  Do famous celebrities draw us in more easily?  Certainly sports personalities sell well – think David Beckham running around in those tiny boxers!  Case closed. 


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