The renowned American brand, Ralph Lauren,
has recently pledged to fund one of Paris’ most famous art institutes, the
École National Supérieure des Beaux- Arts, located across the Seine from the
Louvre museum. This two year modernisation
project will be celebrated by hosting a fashion show in the schools courtyard
to feature their autumn/winter 2013-14 womenswear collection.
The project will fund the renovation of the
lecture theatres- maintaining the classical aesthetic from the 350 year old
school whilst adding the latest technology.
I think this project is a lovely idea- this
classic institution reflects the aesthetic of the brand, will build a positive
emotional bond with the public and provide a beautiful and elegant setting for
Ralph Lauren’s first ever European show.
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