Those Topshop lovers out there will have noticed the iconic oversized crew necks and grey t-shirts plastered with the Stussy logo adorning the stores. Can you believe that this well-known streetwear brand has finally hit Mainstream after only 21 years?
Back in the late 80’s surfer Shawn Stussy shaped surfboards for friends and went on to promote his business by producing tees and shorts with hand-drawn images and his surname printed in graffiti style. Inspired by underground movements, sportswear, hip-hop and rasta culture, the brand starting out as an ‘anti-fashion’ statement, aligning itself with street culture and surfer lifestyles.
But now, Stussy seems a long way from anti-fashion, absorbed as it has been into popular streetwear, along with printed sweaters, beanies and ‘in’ trainers among the young. As the popularity of streetwear continues to grow in-store, Adidas is re-releasing their Torsion Integral S in all its 1991 colour versions as well as two new editions. But as street style passes its peak, how long will the cool kits hang on to their Stussys, Jordans and Supremes - and where will their next big trend come from?
