Make it British

Watching our carbon footprint has been a big topic in fashion for the past few years.  It seems that companies are looking more and more to produce products in Britain, with logo such as ‘Make it British’ being launched (at LFW in September) to identify what has been made in the UK.

Labels such as ‘Closet Clothing’, ‘She Likes’ and ‘The Orphans Arms’ are a few examples of brands which supply products made in Britain.  These labels may not be as cheap as fast fashion brands, but prices are not completely awful- for example, a tee shirt from The Orphans Arms comes to roughly £30, which I consider a reasonable price for a quality product with British provenance.  

Made in Britain is definitely a market which is becoming more and more appealing.  Highstreet brands have tapped into movement with Topshop bringing out a Premium Boutique line, Marks and Spencers introducing a ‘Best of British’ line for Autumn 2013 and River Island increasing British production by 50%- okay so this may not seem like much, but we are definitely heading in the right direction in terms of keeping green!   

Increasing British manufacturing may cost a little more but has to be easier on the mind than recent horror stories about child labour and unsafe working environments in distant lands where companies have no relationship with (or adequate responsibility for) their underpaid workforce.