So Yves Saint Laurent’s CEO, Paul Deneve,
will be leaving the brand in order to move to Cupertino, California and work on
‘special projects’ for Apple. Rumours
are that Apple intends to create ‘wearable technology’ and are currently
developing the ‘iWatch’- a watch that will effectively put an iPhone on the
users wrist. By bringing in Deneve,
Apple believes the watch will have design appeal to compete with high-end
brands such as Rolex!
Before Deneve became CEO of Yves Saint
Laurent, he had been CEO of Lanvin and Nina Ricci. It is said that whilst at Yves Saint Laurent
he doubled their revenues thanks to his expert marketing and brand image. This man knows what he’s doing when it comes
to marketing wearable luxury goods.
In terms of the fashion industry does this
mean that a push towards wearable technology? It will be interesting to see how designers react to this product and if
it influences trends in the wider fashion field. Could be weird, could be wonderful!
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