Sunday 9 November 2014

Dear Santa, this year I would like a penguin named Monty and to join the John Lewis marketing team...



I think it’s safe to say John Lewis will have a sell out of penguins this Christmas after the release of their 2014 Christmas advert earlier this week. Sorry Romeo (cute as you are) you’ve already been forgotten and replaced by Monty. 

You have to applaud the John Lewis marketing team for another beautifully executed campaign, which really tugs the heartstrings.  I love the colour and depth of each and every shot and the stories John Lewis creates around love, friendship and family, really sum up what Christmas is all about.  

The team has won over the trust of the nation with their subtle product placement, a romantic story and the end caption – ‘give someone the Christmas they’ve been dreaming of’. 

Well done John Lewis you make the top of my Christmas list once again... 


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