Wednesday 2 April 2014

Bored with the High Street


Today, I literally picked up the same item of clothing in three different chain stores on the high street.  The only difference was the price. 

When, for goodness sake, will we start to see a bit more variety across the usual group of chain stores that make up our High Street?  Those of use who can’t afford designer labels, but still love to shop, don’t want to see repeats of the same clothes – we want to see some individuality in the stores; to know that a particular brand is pursuing its own fashion identity rather than copying the runways and regurgitating the same stuff as everyone else.

It is such a shame that 30% of independent fashion boutiques have been lost from our high streets.  This is where those of us who can’t afford designer, but want something more special than economy, would go to find special pieces to express ourselves as individuals. 

Message to the high street chain of retailers: Let’s risk a little imagination please!

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