All Saints - The Biker Project

All Saints.  OK – so it’s not an independent, but this one is certainly an individual store …..

Funnily enough, two stores down from Bolongaro Trevor I found myself on the doorstep of an All Saints concept store.  Although I have always liked the design and interiors of their stores, this one particularly caught my eye as it looked more like an exhibition than a shop – and is!

-   The 50 piece exhibition shows leather jackets hanging from the ceiling and nothing else except a few pairs of shoes lined up on the floor and two seating areas.  I had to ask what the store was about!

-   This store holds ‘The Biker Project’, a new concept and the first store to do it- it displays all one off designs specially made to auction.  The auction winner will have one tailor made personally for them.  Bidding starts at £1000 for plain leather and £2000 for special leather, it is rumored that Johnny Depp has his eye on three!

-   The biker jacket was chosen for this first project as All Saints feels it is an iconic statement piece for their brand.

-   Before the auction staff will be travelling to Miami, LA and Berlin to put together a client list of all those interested, although dates are not confirmed.  If you leave your name and number you will be phoned with the dates nearer the time.

-   Downstairs you can see items from current and new collections two weeks before they go into all other All Saints stores.

-   This is the only store where you can see this project and exhibition – what a good find!!  

//Photography by Lillie Cooper