Rumor has it that Andy Murray and his
girlfriend Kim Sears could be the new face of Burberry! Is it coincidence that he has been seen
wearing the label twice in one week- shock, horror!? First sighting was at the Wimbledon champions
ball and then again when meeting David Cameron at number 10 Downing
Street. Okay, so this could just be
people talking, but it would not be a complete surprise if the brand were to
take on this couple as their new faces; in previous campaigns couples such as
Sienna Miller and fiancé Tom Sturridge have been used, as have Cara Delevigne
and Eddie Redmayne- Burberry loves an attractive couple!
It seems Burberry have cottoned that men
and women are attracted to labels where they can relate to a ‘real’ and
attractive couple, particularly if they have a high public profile. Do famous celebrities draw us in more
easily? Certainly sports personalities
sell well – think David Beckham running around in those tiny boxers! Case closed.
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