Earlier this year Colin McDowell gave a
talk to us Ravensbourne students, when he shared his thoughts on Tom Ford’s
loss of power and relevance within the fashion world. However, it seems that Ford is not completely
out of the picture. Not only has he just
opened his first store in Sloane St, but it is rumoured that he is planning to
have over a hundred stores world wide by the end of the year!
Ford has also introduced a new cosmetics
line… for men! After the success of his
womenswear cosmetics, the new collection will stock mens cleanser, eye
treatment, purifying mud mask, moisturizer, bronzing gel and concealer. With Marc Jacobs also joining the act announcing
their unisex products in their new line, it seems the market for men’s grooming
products is growing, I myself am not fully convinced. Are our men really ready for cosmetics? And more to the point are we women ready for
it?
Much as I like men who look after
themselves and care for their appearance, I get the moisturizer, I’m okay with
the mud mask, but concealer and bronzing gel are a little too much for me.
I asked my dad his thoughts on the subject-
he thinks men are becoming more and more age conscious and equally ‘as vain as
women’ and therefore more inclined to use more male grooming products. However, he too has not succumbed yet- and
thank goodness too. The thought of my
dad using bronzing gel, with concealer dabbed under his eyes, sends me into a
fit of laughter/fear for the future.
As for Tom Ford, do we think these moves
will assure his popularity? Are we ready
for the jet set Gucci style back in our stores, a long with our fully made up
men or is it all a bit too much? Perhaps time to tone it down a little Tom.
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