Friday, 3 May 2013

Rich List continued



Adding to my previous post you may have noticed that three sportswear companies made it into the top ten of the fashion millionaires rich list 2013.  Surprising, eh?  I hadn’t considered where sportswear brands would fall in terms of income generation.  I know there seems to be ever increasing tide of runners  and cyclists all over the country appreciate that the Olympics was incredibly inspiring and know that going to the gym still figures highly in many people’s worlds but has this sector of the market always been so busy?  Do these figures represent an amazing growth in fitness pursuits, or are we all wearing more sportswear as fashion items?  Certainly trainers can be pricey and have long been essential fashion items for many fans, but please, please don’t tell me that we’re heading back towards everyone and their parents slopping around day and night in jogging bottoms again.


//Photography by Street Peeper and Jak&Jil

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