In retail, we no longer judge ‘target
audiences’ by age, but by attitude. It
has been proven that women in their twenties have more in common with single
women in their fifties than they might like to admit – living similar lifestyles
and having similar attitudes towards what they wish to spend their money on.
Combined with evidence that, as a country, we are living to a much older age,
this is good news for all of us. I fully
intend to be dancing on the tables for my 100th birthday, even if
someone has to lift me up to get on it!
So the good news is that, with the right
attitude, women never have to fully grow ‘old’.
But I think we knew that. And I'm
enjoying seeing a different image of 'old age' through television programmes such
'Off Their Rockers' and the ad for vodaphone.
Here are some fabulously dressed women
proving that age really is just a number.
