I first fell for All Saints when I was fourteen
and would stretch my budget to buy something from this very different and
fascinating store whenever I had the opportunity. I just loved their visual identity from day
one. But in the last few years I felt
their designs were simply getting too dark and gothic and, as for the price,
just really silly. So I stopped buying
there and then even stopped going to browse.
And it seems I wasn’t alone as we heard in the press that the brand was
suffering and at risk of collapse.
But All Saints on Regent Street caught my
eye again the other day. I was really
happy to see that they have completely transformed their brand – and for the
better! The SS14 collection has
introduced bold lines, clean cuts and strong silhouettes - perfectly bridging
the gap between luxury and high street whilst keeping their strong
identity.
Let’s hope this is the start of a brighter
future for All Saints. I’m back to
saving for a few pieces already!
