Not long till fashion week hits
London! Running from 13th-17th
September, London fashion week is a major date for the diary (show schedule to
be announced in July).
Among the many must see collections NEWGEN
designers will be showing work again this year.
NEWGEN (standing for new generation) was created back in 1993 by the
British Fashion Council and has become one of the worlds most internationally
recognized talent identification scheme.
This scheme, sponsored by Topshop since 2001, allows some of the best up
and coming British designers to show their work.
Each years lucky winners can either receive
financial support towards show costs, the opportunity to use the British
Fashion Councils catwalk space, a sponsored presentation or exhibition space,
depending on which area they win.
I think this is a great scheme to help UK
based designers get their work recognized around the world and open up
opportunities with those in industry.
Here’s the British Fashion Council’s SS14
choice of winners:
Catwalk
Sponsership:
1.
J. JE LEE
Born in Seoul, Korea, Lee studied
womenswear at Central Saint Martins and has spent the last five years working
as a senior pattern cutter. On the
British Fashion Council website is describes her working style as ‘chic,
minimalist and modernist tailoring’ with her trademark piece being ‘embossed
details on solid fabric’. It’s said her
ideal client is ‘a modern woman who is concerned with looking sharp in a
uniquely feminine way.’
2.
LUCAS NASCISMENTO
Born in Bonito, Brazil, Luke graduated from
London College of Fashion in 2008. The
British Fashion Council has described his signature look as ‘silhouttes that
are not typical of knitwear, using knit unexpectedly through careful yarn
consideration and solid research’. His
ideal client ‘appreciates the detail in a garment and buys a piece for life;
not for a moment in trend or time.’
3.
MARGUES’ ALMEIDA
This duo (Marta and Paulo) met at CITEX
Fashion School in Portugal. They then
gained work experience at Vivienne Westwood followed by working at Central
Saint Martins for an MA where they began working as a duo. It’s said their clothes are ‘raw, young,
effortless and lived-in’ with their trademark piece being ‘oversize, distressed
denim T-shirt with heavily frayed edges.’
Their ideal customer would be a ‘quietly defiant women’.
4. SIMONE ROCHA
Simone graduated from a BA in fashion from
the The National College of Art and Design in Dublin in 2008, then from her MA
at Central Saint Martins in 2010. Her
work is described as ‘Modern and strong yet romantic’ with her ideal client
being ‘a woman who wants to wear beautiful things’. Her trademark piece is ‘the floating perspex
brogue.’
5.
SISTER BY SIBLING
This is a collaboration between Joe Bates,
Sid Bryan and Cozette McCreery with ‘sibling’ meaning for one and one for
all. Before setting up Sibling the
designers each worked with a variety of brands and design houses. In their designs ‘you can expect colour,
humour, sparkle and that everything will be knitted.’ Their ideal client is ‘a girl with a good
sense of humour and a fun, happy attitude’ with their signature pieces being
‘classic, traditional knitwear desisns’.
6.
1205
Designer Paula Gerbase studied womenswear
at Central Saint Martins with experience from both Hardy Amies and her five
years as head designer for Savile Row tailor, Kilgour. They work with ‘restrained modern tailoring’
for ‘someone of substance’ and their trademark pieces are ‘considered,
thoughtful pieces with a focus on fabric and cut.’
7.
NASIR MAZHAR
Nasir is a milliner who has trained with
Jane Smith and worked for theatrical designer Mark Wheeler. His signatures are ‘the box peak cap.’
8.
SOPHIA WEBSTER
Sophia, a shoe designer, graduated from the
Royal College of Art in 2010 and has since been working as a design assistant
to Nicholas Kirkwood. Her signatures are
‘single soles, feminine lines and strong silhouettes’ with her trademark design
being ‘the Aztec open-toe bootie.’
9.
LIAM FAHY
Whilst studying footwear at DeMontfort
University, Liam was awarded the Linea-Pelle footwear design award and the
Drapers Footwear Designer award of the year then after graduating he won the
first ever Fashion Fringe Accessory Award!
He also worked with Rupert Sanderson before setting up his own
brand. Liam’s trademark piece is ‘”The
Charlotte” in satin or java print’ and says he designs ‘anything that makes a
woman look and feel sexy.’ His ideal
customer is ‘intelligent, confident and sophisticated.’
Personally I think this all sounds very
exciting and I cannot wait to see what all these up-and-coming designers bring
to our catwalks!